FROM COFFEE TO BREW
IPOH WHITE COFFEE
Today, with the proliferation of coffee shops, both high and low end and the coffee culture, the dark days of the coffee prohibition attitude seem to be nothing but a distant dream. Coffee was prohibited due to the substantial amount of caffeine in it, which otherwise worked as a stimulant.
The average Ipoh cafes serve coffee which is roasted in accordance to Kopi-O style where beans are roasted very dark, laced with 60% burnt caramel; to further induce a “heavy bodied” taste and “blackness” to the brew. Then, it is coated with layer of grounded wheat, oat and burned corn for cost cutting purposes. This concoction is labeled as “Kopi Campuran” and found on supermarket shelves.
Somehow over generations, Ipoh townfolks are always known to acquire a finer delicate taste towards their food and beverages, as they love to eat, drink and be merry. Ipoh is touted as “eat city”, where food lovers with divine appetite can indulge in Malaysia’s finest cuisines; prepared the traditional way. This is well depicted in Ipoh’s white coffee. Ipoh coffee lovers prefer the clean natural taste of unadulterated coffee and insist coffee should always be brewed from 100% coffee beans roasted to a lighter degree, hence giving the expression of “white” texture. Producing a supreme brew that is heavenly intense in aroma, pure in coffee taste, sacredly retaining their regional characteristics and dominating flavors.
Coffee drinking is a consequence of fast paced life we all seem to be leading. It’s a safety blanket, sophisticate’s  means to entertain thanks to coffee wide appeal – everybody’s doin it. The lingering smell of Ipoh white coffee in the air is one we all associate with comfort, and effortless style. Sweet and sensational, caramelized with rich layer of condensed milk; the instant aroma energizes the soul of most professionals who require to keep up with high concentration levels to accomplish their various roles from dawn to dusk. What could be more rejuvenating? To know that a cup of brewing white coffee awaits you before every sunrise.
Somehow, this aura of danger and image of chic that coffee as a non-alcoholic beverage has remain unchallenged. Of course there are jealous tea drinkers that have come up with ingenious trickeries – bubble tea, tea infusions, ginger tea thick and reach with spices could almost satiate the demands for depth of flavor but at the end of the day, it is still coffee.
Coffee is only as good as the person who makes it. Ho Sen offers professional coffee brewing courses to train chefs and staffs through out kopitiams,  cafeterias and commercial outlets on how to brew large volume of coffee while keeping consistency on good quality for every cup.
Besides roasting white coffee for domestic coffee lovers, Ho Sen’s Roasting House also produces coffee for selective buyers who prefer custom roasting. It is said that experienced coffee purveyors know that no two regions share the same taste and as far as coffee is concerned, coffee drinking is personal, acquired from smell and taste one grew up with. Soak yourself with the divine flavour and indulge your tastebuds in a cup of Ipoh’s supreme White Coffee.
The health benefits of drinking coffee is a thorny subject – while some claims are all for the positive effects of coffee drinking, said to prevent strokes under certain conditions, drinking decaffeinated coffee is said to incur higher incidences of rheumatoid arthritis. Caffeine, contained in coffee is said to cause fatigue, insomnia and dehydrates the system. Yet research subjects given coffee before taking a test designed to ascertain accuracy and alertness performed markedly better than subjects without coffee.
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